Distributor
Distributors care about category fit, pricing structure, supply stability, regional rights, documentation, warranty assumptions and downstream partner support.
Channel System
North America Channel System
A structured explanation of Distributor, Dealer, Installer, Retail and Enterprise channels for China-to-North-America market entry.
Channel Types
Core North America channel roles
Dealer
Dealers need sales explanation, demos, margin clarity, training materials, after-sales support and local proof that helps convert end customers.
Installer
Installers focus on technical documentation, field service feasibility, training, service and responsibility arrangements, parts availability and customer handoff process.
Retail
Retail channels usually require packaging, labeling, insurance, returns, service readiness, inventory planning and clear category positioning.